One of the biggest challenges for roofing businesses is generating consistent, high-quality leads. While door-knocking is a common approach, it can be time-consuming and discouraging due to frequent rejection. So, how can you generate roofing leads without relying on door-knocking?
Marketing and education technology company specializes in lead generation for roofing businesses. Instead of traditional methods, we design automated roofing sales funnel systems that help our clients attract steady, high-quality leads effortlessly. Below, I’ll share more details on how this system works.
The growth of your roofing business relies not just on the quality of your work but also on attracting the right customers.As a business owner, having effective lead generation strategies in place ensures a steady flow of work.In this guide, we’ll discuss what lead generation is, why it’s crucial for your success, and five proven strategies to help roofing companies like yours generate high-quality leads.
What is lead generation and why is it important?
Lead generation involves identifying, attracting, and retaining customers through online channels such as social media, your website, and search engines. These leads are individuals who, through these platforms, become potential clients for your services.
As previously discussed, lead generation is crucial for maintaining the vitality of your business. Consistently bringing in prospective customers ensures you can continue offering your roofing services without interruption.Implementing effective lead generation strategies not only helps attract new leads but also keeps your business at the forefront of potential customers’ minds. This way, when they eventually require roofing services, your company becomes one of their top choices.
For example, utilizing email marketing can nurture long-term relationships with your customers, keeping them engaged and more likely to choose your services when needed. Additionally, offering free roof inspections can be an effective strategy. This approach allows you to engage directly with potential customers, showcase your expertise, and build trust, increasing the likelihood they will choose your services when the need arises.
Lead Generation for Roofing Companies
As a roofing company, you want to be easy to reach so you can help solve your customers’ problems quickly. With these lead generation strategies for roofing companies, you can make buyers’ decisions on choosing a roofing company to fix their leaky roof an easy one. Take a look at these five strategies for generating leads for roofing companies and how you can implement them into your existing digital marketing strategy.
Paid Google Ads
Every month, over 90,000 searches occur on Google for the keyword “roofing contractor.” Potential customers also look for terms like “roofing services,” “roof repair solutions,” and “roofing companies near me.” This highlights the vast opportunity for generating roofing leads through Google. However, with high competition, ranking organically in top search results can be challenging. That’s why paid Google ads offer a powerful solution.
To generate high-quality roofing leads, optimize your campaigns with top-converting keywords and refine geotargeting based on specific zip codes. Consider leveraging Performance Max campaigns, display ads, and YouTube video campaigns to reach your target audience effectively. Additionally, audience campaigns provide valuable options for targeting users, with the best results coming from affinity, in-market, and custom audience segments.
Get YouTube Ads
Engaging and conversational YouTube ads are a great way to capture attention and generate roofing leads quickly. To maximize effectiveness, target homeowners based on location, age, and income, or experiment with a placements campaign to reach high-converting YouTube channels using existing account conversion data.
Our most successful YouTube ad strategy includes a short, action-driven TrueView in-stream video (under two minutes), a full-funnel marketing approach, and retargeting viewers to drive conversions.
We’ve found that ads featuring scenes from the top of a roof or in front of a home perform best. Whether using an actor or a team member from your roofing company, delivering a compelling message about the benefits of your services—along with a valuable free offer—can significantly boost lead generation.
Local SEO
Have you ever searched for “bookstore near me” or “hospitals near me”? If so, you’ve likely seen a list of top businesses or services appear in your Google search results. Similarly, potential roofing customers search for “roofing companies near me,” making local SEO a powerful way to generate roofing leads.
To appear in Google’s local search results, start by creating and optimizing a Google My Business profile. List your services, use relevant keywords, and update your profile regularly with engaging content like before-and-after videos. Be sure to include your website, contact details, and other essential business information.
Encourage satisfied customers to leave Google reviews, as these act as digital word-of-mouth recommendations and build social proof—helping you attract even more roofing leads.
Send E-mail Blasts
Email marketing may be a classic strategy, but when executed correctly, it remains a powerful tool for generating roofing leads. To build your contact list, offer something valuable for free—such as a consultation call, a roofing inspection, or a roof replacement estimate—to encourage sign-ups.
For better targeting, segment your leads based on their needs and location. Send tailored email campaigns that promote the most relevant roofing services. For instance, if you’re running a storm damage campaign, craft a storm-focused email and send it specifically to leads in affected areas. Personalization and relevance are key to maximizing engagement and conversions.
Get Leads Lists
Roofing companies have the option to purchase lead lists from marketplaces like AngelList and HomeAdvisor. However, this approach comes with drawbacks—most notably, shared leads, meaning your competitors may have access to the same prospects.
Other downsides include high costs (ranging from $20 to $150 per lead) and limited follow-up opportunities, making it difficult to nurture prospects. Additionally, these lists often lack transparency about how the leads were sourced or how recently they showed interest in roofing services. That said, buying lead lists can still be useful for creating custom and look-alike audiences, allowing you to retarget potential customers more effectively with paid advertising.
Get Leads from Facebook
Facebook is a powerful platform for generating high-quality roofing leads thanks to its advanced targeting options and massive user base. With the right strategy, roofing companies can attract local homeowners in need of roofing services.
- 1. Run Targeted Facebook Ads: Facebook Ads allow you to reach homeowners based on location, demographics, interests, and even behaviors. Create ad campaigns highlighting your services, such as roof inspections, repairs, and replacements, and use compelling visuals like before-and-after photos or customer testimonials.
- 2. Use Lead Generation Forms: Facebook’s Lead Ads enable users to fill out a form without leaving the platform, making it easy to collect contact information. Offer an incentive, such as a free roofing estimate or a storm damage assessment, to increase conversions.
- 3. Engage in Local Facebook Groups: Join and participate in local community groups where homeowners discuss home improvement needs. By offering helpful advice and answering roofing-related questions, you can build trust and establish your company as the go-to roofing expert.
- Retarget Interested Users: Use Facebook’s retargeting ads to stay in front of people who have previously visited your website or engaged with your content. This keeps your business top of mind when they’re ready to hire a roofer.
- Post Valuable Content Consistently: Regularly share educational posts, customer reviews, and project updates on your Facebook Page. Videos, such as roof maintenance tips or time-lapse footage of a roofing job, can boost engagement and attract potential leads.
Final Thought
Generating high-quality roofing leads doesn’t have to rely on time-consuming and discouraging door-knocking. By leveraging Roofers Marketing Done strategies such as paid Google Ads, YouTube advertising, local SEO, email campaigns, and social media engagement, roofing businesses can attract a steady stream of potential customers. The key to success lies in combining multiple lead generation techniques, optimizing campaigns, and continuously nurturing customer relationships. With the right approach, your roofing company can establish a strong online presence, stand out from the competition, and secure a consistent flow of high-value leads—ensuring long-term growth and success.